Should Virtual Assistants Be Concerned with Google’s New Algorithm

Everyone has been talking about it. Since Google changed their algorithm, there’s been a lot of concern whether or not article writers and virtual assistants should stay away from writing good wholesome articles altogether.

So what is Google’s purpose?

Google is intent on improving ranking for article writers. What will happen is that quality should take a big step up. I’m sure you’ve noticed trying to search in your favorite search engine for a term and getting very low-quality articles. Some of them don’t even pertain to the search keyword(s) you typed in. Google believes that this is just the start and readily admit that new updates will be coming down the pipeline that should improve quality even more.

What Is a Content Farm?

According to Wikipedia, a content farm as it relates to the World Wide Web “is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views.” Unfortunately, many of these content farms can promote articles of low quality due to excessive spinning or poor writing abilities.

How will this affect article content distribution sites?

Places like Distribute Your Articles (DYA) believe that content farms are in trouble. DYA has always encouraged their members to always submit original content. Their coaches are put through an extensive training program so they are comfortable recognizing errors that can cause an article to be rejected by publishers and site owners. Included in the training is how to correctly apply Article Alchemy™ technology. The end result is that the article writer can rest assured that their articles have been intensively reviewed to make sure that high quality is maintained.

Other content distribution places are raising the bars in their review process to ensure that they are not penalized by Google with a low rating. This will include places like EzineArticles who has recently announced several changes they have implemented to improve their ranking. One of the biggest changes was to increase the minimum length of articles from 300 to 400.

So what is my strategy going to be for me, as well as my clients? I will follow the course of DYA and recommend to my clients that we only submit original content to multiple sites, depending on the client’s memberships. However, my advice to them will also be to blog, and post their articles on social media like Facebook and LinkedIn.

Do I believe that Virtual Assistants (VAs) should be concerned with Google’s new algorithm? I would more say that VAs should become aware but not necessarily concerned. So, for me, that means business as usual. What do you think?
Pam Lokker is a skillful writer and proficient virtual assistant. Borlok Virtual Assistants is the place to get global expert VA services with quality and on-time delivery.