Tag: virtual assistant

Content Marketing Certification Sharpens Skills

Content Marketing Certification Sharpens Skills

Revised 9/1/2023

Content Marketing Certification is possible and recommended. If you are a virtual assistant (and I assume you are since you are reading this blog post), you may be ready to delve into content marketing. Let’s see where you can get certified in content marketing and how it can fit into your aspirations as a virtual assistant. Continue reading “Content Marketing Certification Sharpens Skills”

Organization Is Key for Virtual Assistants.

Organization Is Key for Virtual Assistants.

Do you ever feel like you are working like a hamster in a wheel that just turns around and around and you never get anywhere or that you are running around like a chicken without a head? If you are a virtual assistant, organization is key. Here are 5 steps to get you from point A to point B and be successful. Continue reading “Organization Is Key for Virtual Assistants.”

YOU Are the Reason We Missed Your Deadline

YOU Are the Reason We Missed Your Deadline

I am your virtual assistant but you are the reason we missed your deadline. Why you might ask? Read on to see the top three reasons we didn’t meet that all important end date.

We Missed Your Deadline
Copyright: dirkercken / 123RF Stock Photo
You did not open the email I sent you

I know your time is important. I also know that your deadlines are critical to you. Therefore, if I send you an email, it’s because it’s important. I need information in order to finish the project I am working on for you.

Okay. Maybe I’m being a little harsh on you. I mean you are busy. I understand that. But, remember when I reminded you on the phone the other day that I needed those Q1 stats in order to include them in the presentation you needed to have done (OMG, that was four days ago!)? You said you would get them to me by end of that day. Ummm, I’m still waiting – and your deadline is over. Then, come to find out, you failed to do the second reason for why we missed your deadline.

You didn’t READ the email

Oh, you did open the email? I stand corrected. However, did you READ that email? Or did you think to yourself, “Oh, I don’t have time right now. I’ll read it later.” While I know your time is precious and you don’t always have the time to handle my email right away, especially with the amount of email you receive, there are multiple ways depending on the email provider you use to flag my email so you can handle it right away when you get to your email again later in the day. It goes without saying that you should read carefully so that you make sure that you answer all issues or concerns in my email – or any email, for that matter.

This leads up to the third reason I did not meet your deadline.

You didn’t follow up!

Maybe you put the email in your drafts thinking that you would read it over to make sure you had everything in the email that you wanted me to include. However, if you don’t use your mouse to left click on Send, then I’m not going to get the information I need in time. As you can see, it’s a harsh consequence when I don’t get what I need. Now your boss is mad at you because the project was for one of our major clients that our company was trying to impress. It doesn’t leave a good impression when we fail to meet our obligations. Don’t fall into that trap!

We Missed Your Deadline!

I am your virtual assistant. Help me help you by getting me the information I ask for in plenty of time so we both can meet that upcoming deadline – the earlier the better. Then we both look good 😉

Pam Lokker is a master writer and a virtual assistant professional. Borlok Virtual Assistants is the place to get global expert VA services with quality and on-time delivery.

Here’s a quick way to organize your Gmail Inbox

Virtual Assistants Help SMBs Be a Success

Virtual Assistants Help SMBs Be a Success

Today I’m going to discuss the top ways virtual assistants help SMBs be a success.

***Disclosure: This post contains affiliate links and I will be compensated if you make purchases using them. Please see our affiliate disclosure.***

Are you overwhelmed with tasks on your plate and have decided that you need a virtual assistant stat so you can have the success you were meant to have? It is possible you know. A successful SMB (Small to Medium-sized Business) can be achieved through hard-work, perseverance – and with a top-notch virtual assistant to help you out. (affiliate link).

Virtual Assistant

Let’s do a little review first as to what a virtual assistant is.

According to VAnetworking.com, “a Virtual Assistant, or VA, is an executive level, administrative professional who works from his/her own office to support clients using some of the latest available technology.”

A virtual assistant is a useful person to have around because of their versatility, knowledge, and expertise. While each individual freelancer (also known as independent contractor) might have different skill sets, their potential can fall into one of the following categories:

Front Office

Front office staff deal with your customers in such roles as marketing, sales and service. It wasn’t too long ago that when you said customer service, it was in a face-to-face environment. Now with technology, it is much easier to provide comprehensive customer service with the VA using email, phone, chat, tickets and even forums.

Back Office

Freelancers can take your SMB to a whole new level of success by handling all those back-office tasks that keep your small to medium-sized business running smoothly. Some examples include accounting, Information Technology (IT) and other technology, or compliance.

Middle Office

Middle Office roles typically are related to the financial services industry. Analysts, project management, risk management and legal/compliance would fall into this category.

You are not just limited to what I have mentioned above for office support, and there actually might be overlap between the different areas. On one website I saw, there were 101 different roles and responsibilities that a freelancer might be able to help you out. To really see just how much a virtual assistant can help your small to medium-sized business be a success, just take a look at this list at VAnetworking.com.

So what do you need a virtual assistant to do? Do you need help with marketing campaigns, transcription, setting up/managing webinars or seminars or events? Sit down and make a list of those things that you want to do (or need to do) and delegate the rest of your office and administrative duties to your virtual assistant. You won’t be sorry you did. 

Pam Lokker is a skillful writer and virtual assistant professional. Borlok Virtual Assistants is the place to get global expert Virtual Assistant services with quality and on-time delivery.

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Should Virtual Assistants Be Concerned with Google’s New Algorithm

Should Virtual Assistants Be Concerned with Google’s New Algorithm

Everyone has been talking about it. Since Google changed their algorithm, there’s been a lot of concern whether or not article writers and virtual assistants should stay away from writing good wholesome articles altogether.

So what is Google’s purpose?

Google is intent on improving ranking for article writers. What will happen is that quality should take a big step up. I’m sure you’ve noticed trying to search in your favorite search engine for a term and getting very low-quality articles. Some of them don’t even pertain to the search keyword(s) you typed in. Google believes that this is just the start and readily admit that new updates will be coming down the pipeline that should improve quality even more.

What Is a Content Farm?

According to Wikipedia, a content farm as it relates to the World Wide Web “is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views.” Unfortunately, many of these content farms can promote articles of low quality due to excessive spinning or poor writing abilities.

How will this affect article content distribution sites?

Places like Distribute Your Articles (DYA) believe that content farms are in trouble. DYA has always encouraged their members to always submit original content. Their coaches are put through an extensive training program so they are comfortable recognizing errors that can cause an article to be rejected by publishers and site owners. Included in the training is how to correctly apply Article Alchemy™ technology. The end result is that the article writer can rest assured that their articles have been intensively reviewed to make sure that high quality is maintained.

Other content distribution places are raising the bars in their review process to ensure that they are not penalized by Google with a low rating. This will include places like EzineArticles who has recently announced several changes they have implemented to improve their ranking. One of the biggest changes was to increase the minimum length of articles from 300 to 400.

So what is my strategy going to be for me, as well as my clients? I will follow the course of DYA and recommend to my clients that we only submit original content to multiple sites, depending on the client’s memberships. However, my advice to them will also be to blog, and post their articles on social media like Facebook and LinkedIn.

Do I believe that Virtual Assistants (VAs) should be concerned with Google’s new algorithm? I would more say that VAs should become aware but not necessarily concerned. So, for me, that means business as usual. What do you think?
Pam Lokker is a skillful writer and proficient virtual assistant. Borlok Virtual Assistants is the place to get global expert VA services with quality and on-time delivery.


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