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Services

Services are key to the success of your company. Do your customers know what you offer? Borlok Virtual Assistants, LLC has gained a wealth of knowledge through the years that we would be happy to offer up advice or content that can make you outshine your competition. We have the services you can depend on.

Below are the services that we are currently offering. If you don’t see what you want, contact us.

But before I get into the list of services, I want to give you some definitions of a few of the services I have listed.

Copywriter

I am a content writer, but I am also a copywriter, and some days, I am both. Let me explain. When I have my copywriting hat on, I want you, my visitor or reader to take action. Some of the actions might be to:

  • Subscribe to a newsletter
  • Download a case study or special report
  • Learn more about a service
  • Donate to a cause
  • Watch the next video or
  • Contact us.

And these are not all either. There are many more that you could see. These are called Click-Through-Actions or CTAs. And if you are my client, I am adept at showcasing your website so as to appeal to humans and search engines like Google, Bing, and other search engines.

Content Writer

On the other hand, the days I am a content writer, I am providing useful information, solving problems, and generating interest in your business’s products or services. Below is a list of what I might be writing for you:

  • Whitepapers
  • Case Studies
  • Landing Pages
  • Press releases
  • Ebooks
  • Blog Posts or Articles
  • And much, much more!

I can help you increase your traffic to your website by using both content writing and copywriting. They work together and neither can do their job if they don’t support each other.

SEO Copywriting

text and certificate of completion

SEO stands for Search Engine Optimization. A critical piece of on-page optimization is getting your website more visible to search engines. Primarily, the icing on the cake is that your company pages appear at the top of a Google search. This is vital because that visibility is going to increase your income. As an aside, more brand awareness yields more sales and more repeat sales are going to get you even more income.

Search engine optimization is achieved with the use of keywords. I ensure that I use these words in the writing I do for you, as well as using an SEO checklist to ensure I use the best practices to effectively have your website shine and outperform your competition.

B2B Copywriting

text showing certificate of completion for B2B copywriting specialist.

The products or services of one business can be marketed to decision-makers and buyers at other companies who might need, want, or use it. B2B copywriting addresses entire teams, multiple people within a single organization, or even entire organizations themselves. In contrast to an emotional style, B2B copywriting is fact and logic-based, and usually quite short. The most successful sales and marketing copy reveal the advantages and outcomes of a given project to potential customers.

Site Content Audits

certification of completion, site content audit
Number 2 of 3 certifications!

A site content audit answers your questions that you might have. See below for frequent questions that business owners or managers have.

  • Why am I not seeing enough traffic?
  • I see traffic, but why do they leave right away?
  • I recently did a search on Google for my business, but I didn’t see it. What can I do to be listed on Google?
  • I’m not getting any sales. How do I attract traffic?

The good news is that your questions can be answered with the help of a site content audit specialist. To start with, I analyze your content and keywords to see how they are currently supporting your marketing goals. I do this with the aid of the 5 C’s of Content That Works™ ((Clear | Customer-focused | Competitive | Conversion optimized | Consistent) but I can also advise you on how to fix what’s wrong by using a 21-point checklist.

Per Tendo, the criteria for effective site audits are both qualitative and Quantitative.

Qualitative criteria:

Accuracy (Is the content up to date and accurate?)
Relevance (Is the content applicable to your target audience?)
Branding (Does the content conform to your brand voice and tone guidelines?)

Quantitative criteria:

Exposure (page views, search traffic, backlinks)
Engagement (time on page, shares, comments)
Conversion (clickthroughs, sales, registrations)

Web 3.0 Copywriting – Certification in progress

Transcription

 

Contact us if you do not see what you need. Or, let us know if you need some writing done for you.

Now is the time to get your free offer. I don’t know how long it will be available.

 

Updated 7/9/2022
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Cape Town, South Africa
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