As a small business owner, search engine optimization may be at the top of your priorities. You’re probably thinking “what is search engine optimization?” Here’s the official answer according to Wikipedia: “Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” Say what!
Search Engine Optimization
Here is my definition of what these words mean: maximize your search engine optimization. That’s it. That wasn’t hard, was it? Let’s take it out a little further. You want to have your blog site or website appear first when someone searches for you in a search engine. It doesn’t have to be just Google; it can be Bing, Yahoo!, Ask, etc. You want to become so popular that your site(s) appear at the head of the list.
Now there are different ways that you can maximize your search engine optimization, but one of the ones that I would recommend for virtual assistants is by writing. There are many types of writing that you can do to increase your visibility. Pick one type or several; I’ll leave that to you. Let’s take a look at some areas that you can write while bringing new clients to your sites.
Articles are an excellent area to focus on. You don’t have to be an accomplished writer. Just write what you consider yourself to be an expert in. Then take those articles and submit them to article distribution sites that will send out your content to hungry publishers and content site owners.
Here is where you can write content in your specific niche. Before you know it, readers will begin to recognize you as someone they can refer to if they have questions they need answers to. Your blog does not have to be some big, elaborate blog site, and you don’t need to know programming in order to have a blog. There are several free ones out there like Blogger or WordPress that will do just fine. Once you get going with your posts, you can become a member of blog directories.
Do you feel you have important information that you feel you could share? Do you like to take part in discussions? Then joining forums are an excellent way for you to do this. If you’re a virtual assistant like I am, you have a wide arena of topics that you can contribute worthwhile information; I can even point people to articles that I’ve written on my website or blog site. Hmmm…traffic – yummy delicious. I’m sure I see my ratings go up.
Do you have a newsworthy event happening at your virtual assistant business? Or perhaps you’ve reached a major milestone. Write about it and submit it to press release directories and help to increase your search engine visibility and ranking. Not only can you reach people globally, but you’ll be doing it through SEO.
Social media networking allows you to interact or socialize with lots of other people who share the same interests and activities as you. Consider being a member of a social network as being part of a close-knit community that you can share information with.
There are many places out there that allow you to socialize comfortably while maximizing your ranking on the Internet. Twitter, LinkedIn, Facebook, and Google+ are just a few of the more popular ones.
I’ve only touched the tip of the iceberg for ways that you can write to increase your visibility. As a virtual assistant, you need to seize the opportunity to become well-known in the business and become more visible on the Internet. While you’re looking into the ways that I’ve mentioned in this article, keep your eyes open for other effective methods that you can increase the traffic to your sites, as well as maximize your search engine optimization.
Good luck; I know you can do it.