Increasing traffic to your website takes diligence. One of the key things to increasing traffic to your website, in my opinion, is ensuring that you have working links. You see, working links can be a gold mine and provide bountiful traffic and cash — and not be a bust. Let’s take a look at some of the things you can do to protect your website from turning away traffic.
Ensure your links are active!
I’m afraid one of my pet peeves is when I go to a website, click on a link to go read more about something, or purchase a product, and boom, zilch, nada. I just sit there and don’t go anywhere or I get the dreaded 404 error. What a letdown! Your customers are going to feel that same letdown.
For those of you individuals out there that advise newbies that mistakes are okay, Stop It! A working link is vital to increasing traffic to your website — and to the success of your internet marketing.
Check your links on a scheduled basis!
I can hear you now. I don’t have time to go through all my links to check them. Woe is me. Listen to me, people. One bad link will discourage visitors from staying on your website or blog. Worse yet, they may never return or may tell their friends or family (or even their customers) what a terrible experience they had. We all know how quickly negative feedback can spread like wildfire. We need to do everything we can to make our sites a pleasure to be on so we keep increasing traffic to your website.
If you, yourself, don’t have time to check those links, then outsource to someone that will.
Random check multiple links
A link that does not work will NOT be increasing traffic to your website. Instead, it may very well keep people from ever coming back to your site and can affect other marketing campaigns you may be using. Take the time to check multiple links every so often to make sure nothing has changed to make them inoperable. The investment in time that you make to do this will go a long way to get potential clients for your services or potential buyers for your products.
Increasing your website traffic
So what are you going to do? Are you going to follow my advice for increasing traffic to your website and have your site be a gold mine and not a bust? Will you use every advantage to unleash the power of your website blog, and are you going to take extra care when you create your links to ensure they are active and work right, or are you going to rush into things and not preview your work?
Remember the old adage, “Haste makes waste.” Are you going to do routine checkups of your links on a regular basis? Or, are you even going to periodically check 2-3 links to make sure they work? Hmmm? I recommend you highly follow all three recommendations so your website, blog site, or other forms of internet marketing are widely successful.
Pam Lokker is a skillful writer and proficient virtual assistant. Borlok Virtual Assistants is the place to get global expert VA services with quality and on-time delivery.