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Content Marketing Takes the Globe by Storm

The number one goal is probably to make a profit, right? How do you do that though? Use content marketing to market your products and services globally on the Web and beyond? There are multiple ways to do this, but let’s look at just a few.

Content Marketing Can Be Key to Your Success
content marketing
Why Not Try It?!

1) Talk up your products and services

Now this can be done in a wide variety of ways, both on and off the Web. You talk to someone every day. You have a prime opportunity to talk up what you do or sell by speaking with your friends, family, and customers. Maximize your content marketing opportunity by handing out business cards whenever you get a chance. Now whether you do it on the Internet or verbally is up to you. You can market your products and services by networking.

2) Socialize online in the social networks

Social networks are springing up everywhere these days. You know about the popular ones like Facebook, Google+, LinkedIn and Twitter, but you don’t want to leave out socializing on forums, live chats, or other individual’s blogs in your niche. Remember what you really want to do here — market globally on the Web and beyond.

3) Write frequently and use multiple methods

a. Articles

There are many different ways you can write to spread the word about what your small business does. Writing articles can be a very effective way to do this. To make it even more effective, you will want to have your articles published and spread across the Internet like wildfire. One way to do this is through the use of article submission sites. The place that I use is Evan Carmichael. You will definitely want to search out those sites that have a high page rank. In a recent search on the Internet, I uncovered the benefits of article submission:

  • Article submission is one of your Top SEO tools.
  • Increases traffic to your site.
  • Provides exposure to your business over the Internet.
  • Serves as a form of viral marketing.
  • Increases your profits.
  • Builds backlinks to your website.

b. Press Releases

A virtual assistant (any business for that matter) can capitalize any time they add new services, new products, add upgrades — there are lots of different ways that you can let people know what’s happening by writing a press release anytime a noteworthy event takes place within your small business. Just like articles, they can be submitted to multiple press release sites out there – a lot of sites will allow you to submit them for free. Press Releases can be sent to editors at newspapers, magazines, radio stations, television stations — hmmm, are you beginning to see the possibilities here?

c.  Guest Posting

Guest posting can be defined as writing an article for someone else’s website or blog. Why would you want to do that? For one thing, it’s a great way to get your name and blog out on the Internet and increase your following of readers. Guest posting can increase relationships with other bloggers and business people and introduces you to new opportunities. What’s more, if you have done your research carefully, the host blog will allow you to include a bio of you and let you create a backlink to your own website.

4) Advertise your products and services far and wide

According to Wikipedia, “advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services…Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.” What are some ways that you can do this? Take a look a just some of the possibilities:

* Banners
* Popups
* Emails
* Newsletters
* Classifieds
* InfoGraphics
* Mobile Marketing
* Search Engine Marketing
* Affiliate Marketing

You do not have to pay a fortune to advertise. There are many methods widely established that will fit your budget and allow you to increase the visibility of your VA business. Be creative and look for the possibilities.

A virtual assistant needs to be creative these days on how to make a profit while marketing products and services on the Web and beyond. Content marketing can be done economically and with a variety of methods. Some of the methods we looked at were to talk, socialize, write, and advertise. A VA needs to gain the gift of gab by talking about their small business whenever possible such as with friends, family, customers, and sometimes, even competitors. Utilizing social networking will allow a VA to further their visibility, as will writing and distributing articles and press releases. Last but not least, a virtual assistant can ensure they will become successful in marketing their products and services widely by advertising. Shouldn’t you get started?
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Pam Lokker is a skillful writer and proficient virtual assistant. She is co-owner of Borlok Virtual Assistants (Borlok VA), the place to get global expert VA services with quality and on-time delivery.

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Revised:  9/18/2023
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