By now, you’re reading this post because you are ready to take the giant leap and begin writing your own articles. One of the most critical aspects of writing a good article is to have a good resource box. Before we get into how to write a super resource box, however, we need to spend a few moments learning just what a resource box is and why it is so important to write one.

Another acronym for a resource box is an About the Author box. This is where you include a short bio about you, the author. You have two opportunities to make your resource box shine.

There are two types of resource boxes:

The first type of resource box is your text version. No fancy formatting here — just straight text. You won’t have an opportunity in your text version to use extra frills of formatting like bold text, italics, underlining, etc.

The other type of resource box is the HTML version.

Since some article directories won’t allow HTML in the ATA box, you will want to write your plain text ATA first and then become familiar with your individual article directory site to see if they will allow HTML in your resource box. Each publisher that you submit your article to will have their own requirements as to which version they allow.

By far the one that I like to use the most if the publisher or site owner will allow it is the HTML version. Why? This is where you can hyperlink to anchor text or descriptive text that is hyperlinked. Just make sure, however, that the anchor text you use are your most powerful keywords.

Learn how to create an HTML Resource box

The first thing you want to make sure you do in order to write a super resource box is to include contact information so people can get a hold of you. This will almost always include your website address and sometimes even include a phone number, although I would not recommend the phone number, unless of course, you don’t mind getting spammed.

Now the next thing you want to do to ensure that you have an award-winning resource box is to have your sales pitch. Whether you are selling your services or your products, write about why your service or product fulfills a need for your client. What is it that makes it unique? Spell it out.

Lastly, you want to write in your call to action. What do you want your reader to do? Do you want them to buy from you? Maybe you want them to visit your website? Be clear and be innovative about how you tell them to “click here” or “go here”. See what I mean?

So, let’s just do a quick summary of what we have learned thus far. A resource box (also known as the About the Author box) is a critical part of a good article. The two versions that we have discussed are the text version (most all publishers will allow this type) and the HTML version. There are four essential parts to a resource box that include a quick bio of you or your company, your website address, your sales pitch, and your call to action. Your goal should be to include these elements in your resource box so that you are assured of having a resource box that is super!

A resource box will either improve your rankings or kill them. Taking a closer look into what a resource box is reveals the different types of resource boxes used, as well as what it takes to write a super resource box. Writing a super resource box will encourage people to flock to your site. Now is the time to get started!