Summary: For whatever reason, virtual assistants (and small businesses in general) come to the realization that their customer list is dropping. Are you doing all you can to get those customers to come back to you?

What we have found is that customers can and will come back to you if you follow three steps to get back those customers that seem to be lost. Let’s take a look at each of them individually.

Own the mistake

What this means is that you can’t blame the customer for a falling out. You need to take ownership (at least part of it) for what caused them to go to another provider. Were you rude? Maybe you irritated them by always pushing ‘I’ instead of ‘you.’ Maybe the customer left because of personal reasons. Trying showing a little empathy.

Do a reality check

Have you checked back with the customer to see how they’re doing? Do a reality check — ask them for their input as to what could have been done differently if they felt the falling out was due to something that you did. Clients generally are very good about giving you feedback about what ‘coulda, shoulda’ been done.

Our virtual assistant small business has come to realize that customer feedback is great because the client appreciates being included in decisions (makes them less cranky when something’s not going their way). Not only that, what a wealth of information you could receive to help you improve how you operate your business. Who knows; maybe their answers won’t hurt as bad as any solution you would have implemented.

Go above and beyond to fix what YOU did

Personally, if the customer shows you that you or your small business was the culprit in helping them to make the decision to leave, apologize. That’s right; I said apologize. Then discuss with the customer a possible action plan that you can implement that will ensure a healthy business relationship with you should they agree to return. Make sure that you are integrating a good comprehensive customer service action plan. Finally — Follow through on that action plan.

Clients (and/or customers) are the core of any virtual assistant’s or small business. Take care to provide A-1 customer service and satisfaction to those clients you have. However, if a client should tend to stray and go to another small business provider, be proactive and contact them. First, own up to any mistakes you might have made if they should suggest that you were the problem. Do a reality check and get their advice on how they think things could have gone better. As a last step, go above and beyond to fix what you did. By following these three steps, virtual assistants can get back those customers that seem to be lost. Being lost doesn’t mean they have to stay lost.
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Pam Lokker is a skillful writer and proficient virtual assistant. She is co-owner of Borlok Virtual Assistants, the place to get global expert VA services with quality and on-time delivery.

Reward your customers with comprehensive customer service tactics in order to improve customer satisfaction.

Now, I’m going to discuss further with you about what a virtual assistant should look for in a phone system. While there are a few different options that you can look at such as a landline, a cell phone or VoIP, I’m going to suggest that you look at an online phone service.

An online phone service should be inexpensive.

It goes without saying that you need to watch your expenses, especially in a down economy. Look for a service that will have a wide variety of options at an economical price.

An online phone service should have a wide variety of features.

It’s interesting what peoples’ thoughts are as to what they should have as features. At the least, you will want options like voice mail, caller ID, call forwarding, and perhaps the ability to have conferencing or fax capabilities. You will want to have the ability to customize your phone service to fit your needs.

An online phone service should have a customer-service oriented support desk.

There’s nothing worse than trying to set up an extension or have something go wrong with your phone system only to have no one to help you out when you get into trouble. Who are you going to call — or email — or phone? Does your online phone service have 24/7 service. You might even want to check and see if they have answers to common questions in an easily-accessible place that you can look at. Or, better yet, do they have live chat?

An online phone service should be user-friendly.

I’ve used online phone services that are extremely difficult to figure out, and you couldn’t get any support; so you want a phone service that is user-friendly. It should be easy to use and to operate. I have found Phone.com to be very affordable, easy to use, and versatile.

As a virtual assistant, it is critical that your clients be able to reach you sometimes by phone. If you can’t always be available by phone, they should be able to leave you a message and have a return call within 24 hours. You should shop around for the best phone system that will handle the things you need it to handle; however, you should always look for a phone system that is inexpensive, flexible with multiple features, have a support system where you can get help, and be user friendly. After all, your phone system is going to be the first impression that a client gets of your virtual assistant business. You want to start out on the right foot with them.
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Pam Lokker is a skillful writer and proficient virtual assistant. Borlok Virtual Assistants is the place to get global expert VA services with quality and on-time delivery.

Provide a comprehensive customer service experience for your clients. Make yourself accessible.

As we remember, there are two groups of customers — internal and external. To service them, there are multiple types of Customer Support Solutions that a business can provide. Many businesses only tend to focus on one kind of service; they get really good at using one of the following types of customer service:

*  Phone Service

*  Email Service

*  Live Chat

Wouldn’t it be much better for you if you provided a comprehensive customer service experience for your clients? You’re probably scratching your head and saying “What do you mean by comprehensive customer service experience?”

A small business can utilize multiple methods to provide award-winning assistance to their customer or client. Here’s what I’m suggesting. Why not combine all three of the services I mentioned and cement them together with the use of a knowledge base and a forum? Let’s look deeper into the three main services:

Phone Service

We all are familiar with phone service; we use either a land line, cell phone, or VoIP all day long. The problem is though that many, many businesses have implemented menus for answering their phones and made it next to impossible for a client to get to an actual human. By the time the client does get to an actual representative, the client is usually irritated and seeing red. You are a virtual assistant. Don’t let that happen to your business!

Email Service

You may be familiar with companies that utilize email ticket service. I’m sure you’ve sent in an email to a business and been told your ticket number is xxx. These same companies have the ability to implement set responses that they can send out to the person at the click of a button. They can receive reporting, they can customize how their tickets look, assign tickets to users, and customize fields to fit them. This type of service is superior to phone in my estimation because you have a written record of all the conversations that you have had with a customer and can refer back to it at any given time. This allows you to provide a more advanced pleasurable experience for your customer.

Live Chat

Live Support Software (also known as Live Chat or Live Help) refers to handling incoming customer inquiries with the use of an instant messaging application. Similar to phone service where the customer has instant interaction with a customer representative, the benefits of live chat are numerous. Let me show you just a few:

*  There is little or no cost to implement it; it’s all done over the Internet.

*  Most live chat is fully customizable

*  You can monitor your clients visits with ease

*  Set hours can be established for the customer care representative(s) to be online or offline.

*  There are even more benefits not listed here.

As a virtual assistant, you want to be able to provide your clients with easy access to you should they have questions or want to order services. This is why I recommend implementing a comprehensive customer service experience for your client. To do this, you use a combination of phone, email, and live chat; BUT you also give your clients two additional types of service:

Knowledge Base

Think of a knowledge base as an online library that your client can go to get answers to common questions. You can add articles that you’ve written, put them in your knowledge base, and even categorize them.

Forum

In addition, you can set up your own forum. A forum is different from a live chat in that the forum is discussion threads that do not show in real time. To see new posts, the user will need to refresh their internet browser.

With those five methods, you can give your clients the very best customer service experience. Don’t kid yourself – providing first-class customer service is vital to the success of your business. I know of at least one company out there that will host four out of the five methods into a hosting solution with absolutely no cost. That’s right; I said no cost.

Comm100 is an open source company that provides services to large Fortune 500 companies. If they can provide a comprehensive customer service experience, then you can do the same for your clients. Why not look into it right now while you’re thinking about it. You won’t regret it.