Article marketing is dead. There, did that get your attention? Article marketing used to be a common term a few years back until Google changed their algorithms. Now what is a small business supposed to do to get content for their website(s) and/or blog site?
Article Marketing Benefits
According to Wikipedia, There are many advantages in using article marketing such as:
- Article writing can establish an author as a subject matter expert.
- Brand awareness gets more attention
- Writing articles is economical; you don’t have to dole out a lot of cash
- Including links can direct your readers back to your own website.
- You have a wealth of information that you can use over and over again.
- Who knows? You might even win some new clients from their reading your content.
However, it’s almost like article marketing is a bad term or no longer exists. Why do I say that? If I do a search under “article marketing,” it’s not so prevalent as it once was. Now I am seeing the term “content marketing.”
Let’s go back to my friend, Wikipedia and see what the benefits of content marketing are.
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or Increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
But wait! Essentially, aren’t article marketing and content marketing pretty close to meaning the same thing? I say yes. Now some of you may disagree with me; but for the purpose of this article, since I am writing it, I am decreeing that article marketing and content marketing are the same. So there.
Ramp Up Article Marketing
In my mind, there are multiple ways that you could ramp up your article marketing and increase your Internet exposure. The first way we’ll look at is by manual entering — that is taking your article and manually entering it into an article submission site that ranks high in Google for Page rank like EzineArticles, just to name one.
EzineArticles has been around a long time. You know what I like about this company? They are thorough in their article reviews, and they are looking for high-quality content that must be 100% exclusively owned by the author. No duplicate content is permitted on EzineArticles.
Am I a writer there? Yes, I do have a few articles, although granted, they are not recent, like What Are 3 Things a Virtual Assistant Can Do to Post Quality Content to the Web.
Social Media Websites
Getting your articles published on your LinkedIn company pages, Google + or your Facebook pages, as well as your Twitter account can really ramp up your article marketing and increase your Internet exposure. Each of these sites have ways that you can promote your website, as well as your social media accounts.
Article Marketing Writing Alternatives
Guest blogging can be a great way to introduce your blog or website to bigger audiences. With guest blogging, the trick is to approach the owners of other blog sites and ask them if they would be interested in having you post an article on their site.
This, of course, would be high-quality content in the form of a guest post around the topic of your interest and expertise. When contacting bloggers for guest blogging, you should make sure you are asking to be a guest poster on top blogs in your niche that have wide-spread search engine traffic with lots of subscribers.
Ask an Influencer for a Killer Quote
Before publishing your new piece of content, reach out to an influencer or influencers in your industry. Tell them the topic of your content and ask if they would be willing to provide a point of view.
You can reach influencers on BuzzStream. Fill in information about a specific niche (keywords), and you’ll get tons of contact information for people in those niches. You’ll be able to contact them via email and social media. Another place that you can find influencers is LinkedIn.
Turn the Content into a Video
Take your content (let’s say a blog post or a guide), and turn it into a video. Do you want to see some examples of video content?
- Educational Videos
- Video Documentaries
- Video Emails
- Testimonials and
Publish it on YouTube, Vimeo, and other online video communities where there are millions of users looking for great videos. Optimize your video to gain more exposure.
Turn the Content into a Slide Deck to Attract another Audience
Turn your content into a slide deck on SlideShare. It’s estimated that SlideShare receives tens of millions of unique visitors each month. That’s one of the biggest audiences on the web. According to Alexa today, it’s ranked 168 globally.
Optimize the title and description. SlideShare also will transcribe the deck for you so all of your content can be crawled by search engines like Google and Bing.
Marketing through SlideShare Presentations
SlideShare presentations, like YouTube videos, often rank very high in search results so you’re giving your content an even better chance of being found, and you’re repurposing your original piece into another format that targets another audience which may not have seen your content.
Your Own Data
Repurposing your own content that you may have written previously is an excellent way to ramp up your article marketing. Need some ideas for what type of content you might have? Below are just a few suggestions:
- Email Inbox or Folders
- Checklists for procedures
- eTraining Manuals
- Your own best practices, etc.
- Old social media posts
Pam Lokker is a master writer and a virtual assistant professional who enjoys writing. While we are not currently taking on new clients, Borlok Virtual Assistants, LLC has been the place to get global expert VA services with quality and on-time delivery for many years.